Katie Robertson’s blog ‘How to Become a Successful Beauty Blogger‘ discusses some of the challenges associated with beauty blogging and provides numerous tips and opinions on how to create a successful beauty blog. Robertson (2015) discusses many of the initial challenges with starting up any blog e.g lack of funding and the need to be constantly on the ‘cultural pulse’. The author reveals her best blogging tips, such as the importance of quality over quantity and the time and commitment associated. One tip that stuck out to me was Robertson’s stress on ‘finding your niche’. This I thought was really important to my digital artefact work as there are so many beauty bloggers out there, that it would be beneficial that I try to make my blog different some how.
(Screenshot from the abovementioned artcle)
While this resource is similar to my the source used in my annotated bibliography post 4 ‘How to Start A Beauty Blog’ I think it is a positive to have more information than less! In terms of credibility, the author has been beauty blogging for numerous reputable companies (e.g. Grazia and Get the Gloss) for many years, thus she is an excellent source in terms of helping my digital artefact progression.
Robertson K, 2015, How to Become a Successful Beauty Blogger, Get the Gloss, Weblog, 4 May, viewed 20 April 2016, <http://www.getthegloss.com/behind-the-brand/how-to-become-a-successful-beauty-blogger>
This 4 minute long YouTube video by Sunny Lenarduzzi where she shares where to find and and how to use royalty free music for your YouTube videos. She provides 2 really great resources for the aforementioned task- NoCopyrightSounds and YouTube’s free music audio library. Sunny explains that both sources have huge amounts of music that is freely available and have been given prior permission for anyone to use in their videos(on the proviso that the the clip is correctly credited and the link to the original source is included). I found this video extremely advantageous as I had a pretty minimal idea of where to find copyright free music for YouTube videos. This knowledge will be applied to any video’s that I create in the future and I even used one of the sources (NoCopyrightSounds) to add music to my first beauty video created.Sunny is a beauty vlogger and shows exactly what sort of music she would search for- which is really beneficial to my digital artefact, as that is exactly what I will be doing. Overall, this is an excellent and practical source!
Lenarduzzi, S 2015, Royalty Free Music For YouTube Videos (Copyright Free), online video, 9 June, YouTube, viewed 22 April 2016, <https://www.youtube.com/watch?v=0la4Ry0QTmw>
Make Up Alley is a website dedicated to user generated cosmetic product reviews. It gives me an idea of the terminology used in reviews (e.g. ‘Holy Grail’ when describing a user’s favourite product), as well as different characteristics that customers look for in a product e.g. hydrating ability, durability etc., which can be seen in the below review posted on the site.
It provides great inspiration for my own personal reviews and is an insight into the way user’s rate products- information that will be a great asset to my own beauty reviews. Additionally it allows me to explore and learn about different make up items that I didn’t even know existed.
MakeUpAlley 2016, Product Reviews, MakeUpAlley, viewed 20 April 2016, <http://www.makeupalley.com/product/>
This online resource by Paula Begoun and her team, is essentially an ‘encyclopaedia’ of cosmetic product information and expert reviews. The gives you the option to search through 45,000 products and gives you an extensive review of each product, pricing information, an expert and community rating, claims made by the company, ingredients list and overview of the brand (click here for an example).
(Screenshot from Beautypedia)
It differs form Makeupalley as it is a professional website whereby experts review products, not just the online community. It is a great website to use as a reference point and provides me with good information for my digital artefact, about the type of language and criteria used in such reviews.
(Screenshot from Beautypedia)
Paula Begoun is known as ‘The Cosmetics Cop’ because of her extensive scientific and peer reviewed research into each individual cosmetic product. She has no known affiliations with any other make up brand and has actually written several books e.g. ‘The Beauty Bible’. For these reasons, I know that her reviews are going to be 100% honest and purely for the consumer benefit.
Beguone, P 2016, Beautypedia Reviews, Beautypedia, viewed 22 April 2016, <http://www.paulaschoice.com/beautypedia>
This 30 minute YouTube Clip goes through the basics of creating videos using iMovie. It explains how to; import media, mix the video timeline, edit clips, split clips, add transitions, edit audio, add tiles and add sound clips, as well as other general advice and recommendations. It provided me with some very valuable information, as I had absolutely no idea how to use iMovie for my Lip Injection Extreme Blog, however after watching it I had a much better idea and even managed to create a short clip (seen on the aforementioned blog). Overall the video was very helpful for a beginner like me, however I think an iMovie tutorial which is centered on makeup vlogging would be much more beneficial to my digital artefact.
Timmer, E 2014, iMovie for Begginners, online video, 17 November, YouTube, viewed 20 April 2016, <https://www.youtube.com/watch?v=ZGG5kbMKmLo>
(Image by Mecca NZ)
The Mecca Maxima/ Cosmetica Newsletter is a monthly publication which is sent to my email and postal address. It includes a number of articles e.g. ‘How to’s’, ‘Hot Products’, ‘Monthly Deals’ etc, which help to keep me informed on what is trending. Perhaps most importantly to my digital artefact is the fact that it includes a comprehensive list on new and upcoming products. This is really important to my beauty blog, as a new product is a an ‘un-tapped’ review of sorts, meaning that audiences are going to want a review of any new product and I (in theory) will be there early on to provide such information. In saying this however, some new products are not necessarily what audiences want to know the most of, as established products are often more popular for reviews. Another potential criticism is that Mecca only features a slice of the product market, meaning I would have to scan other cosmetic super-stores such as Sephora, in order to be aware of a wider range of new products. Finally, Mecca may tend to promote their in-house brand ‘Kit’ more than others, which can lead to problems of bias.
Mecca NZ, 2016, Mecca Newsletter, image, Mecca NZ, viewed 20 April 2016, <https://www.meccacosmetica.co.nz/Newsletter/>
Lily Pebbles blog ‘How To Start A Beauty Blog’ is a detailed guide on how to get started with beauty blogging. The blog covers the following topics; how to set up a blog, visual design tricks/tips, tools needed to start a beauty blog, the importance of content, how to grow an audience and various other suggestions. This resource is immensely valuable to my digital artefact work as it is directly telling me how to commence and maintain my beauty blog. Lily Pebbles has been blogging for 4 years, therefore she is an extremely credible source. Additionally, Lily’s blog is incredible popular and one that I visit often, thus to me, she is an opinion leader and her tips on blogging are some that I have actually put into practice!
Pebbles, L 2013, How To Start A Beauty Blog, Lily Pebbles UK, weblog, 18 October, viewed 20 April 2016, <http://www.lilypebbles.co.uk/2013/10/how-to-start-a-beauty-blog-2.html#diPj4o4ySrd7dHXW.97>