Make Up Alley is a website dedicated to user generated cosmetic product reviews. It gives me an idea of the terminology used in reviews (e.g. ‘Holy Grail’ when describing a user’s favourite product), as well as different characteristics that customers look for in a product e.g. hydrating ability, durability etc., which can be seen in the below review posted on the site.
It provides great inspiration for my own personal reviews and is an insight into the way user’s rate products- information that will be a great asset to my own beauty reviews. Additionally it allows me to explore and learn about different make up items that I didn’t even know existed.
MakeUpAlley 2016, Product Reviews, MakeUpAlley, viewed 20 April 2016, <http://www.makeupalley.com/product/>